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Fun is Serious in Social Business

Fun is Serious in Social Business

When I went to Ranthambore this year, I was pretty awestruck by the glory of the mens moustaches there. As some of you know, I was inspired enough to grow my own moustache. A week down the line, when I was back at work I thought of the Movember tradition and wondered if people would be willing to donate to a charity if I kept growing my moustache. My colleague Nikhils been growing one of his own -- we could potentially double up. Without a second thought, I posted a poll on our social business platform - myThoughtWorks. Now wait a minute - was that related to work in anyway? Was there an ROI to allowing a posting of that nature? Errrm... no! I personally think theres value in such a thing though. That value is fun.

In a way, I consider myself fortunate to work for a company that lists Fun as a value. Its quite easy to get very uptight in social business. Its quite easy to forget that the water cooler has gossip, the team rooms have jokes, colleagues have fun with each other and that we often strike strong personal relationships at work. A true social business platform needs to mirror these real aspects of human behaviour. In todays blogpost, I want to outline a few patterns that you may actively want to foster in your community to encourage the value of fun.

Help people find others with similar interests

If youve read the book First Break all the Rules, it links to a Gallup study that claims to reveal the formula for innovation in the enterprise.


There obviously is a certain importance of emotional connection to the enterprise. Youre less likely to leave if you have friends in the company. Friendship stems from common ground. Common ground emerges from common interests. Simple implementations such as profile tags and people search can help people find other people with similar interests. Whats the ROI? Is retaining your employees valuable for you? Is 96% employee satisfaction valuable for you? Does employee engagement mean much to you? If the answer to either of these is yes, then you perhaps should care.

Simulate the Gossip Lounge

Whether you like it or not, your people are saying things. Some of these are useful pieces of information, some are musings, some are questions, some are pieces of feedback for you to react on. Think of the way you react to your network on Facebook. Simulating the gossip room on your social business platform allows you to have a constantly updating view of what people are saying to each other. Its fun for people to broadcast their views - its valuable for you to listen to them. What do people care about? In my case it seems to be the speed of myThoughtWorks in Australia. In your case it could be a fascination with moustaches!

The Gamification Phenomenon

Still a topic of debate, but we cant deny that were brushing shoulders in the workplace with a gamer generation. Heck, this may not even be a new phenomenon. As Byron Reeves says though, the current gamer generation has a few strong beliefs:

• competition is fun
• failure doesnt hurt
• risk is part of the game
• feedback is best when its immediate
• trial and error is the best plan
• bosses and rules are less important
• group action is common

In his talk at DevLearn, Byron argued that play is not the opposite of work. Play on the other hand can facilitate interest in work. In that talk, Byron showed us how doctors are playing games at $15 an hour to only improve their diagnosis skills. This cant be opposite of work. Theres some obvious benefit that gamification has towards individual motivation. Theres perhaps a reason why youre so addicted to Angry Birds on your iPhone or Harbour Master on your iPad. Dont get me wrong, Im not saying that you can make a dull job interesting by gamifying it. Thats just putting lipstick on a pig. What is interesting is how badges, points, reputation systems can help add a fresh level of interest and motivation to knowledge sharing, feedback, personal learning and challenging work. How can people get immediate feedback for desirable behaviour on your platform? How can you recognise the most active contributors? How can you reward achievements without promoting a class culture? Check how Foursquare gives badges - can you try something similar?

Learning at work, but not just about work

People are people and have more dimensions to them than just work. People want to learn about photography, origami, art. They may want to practice a sport. Going back to the thought about helping people find others with similar interests, its also crucial to help people pursue their non-work passions through the company. For example, Ive discovered a passion for photography; I work in a company of geeks and many geeks like photography. The fact that ThoughtWorks allows us to have a special interest group on photography on the social business platform means a great deal to some of us. Its an opportunity to share our work amongst people we know and learn from each other about lenses, photography tips and what not. This has no direct impact on the companys bottomline but again it tells me that the company is willing to share their investment in my personal growth and also it allows me to make connections with others in the enterprise. If you believe Granovetter, then its the weak acquaintances that have solutions to your toughest problems. The guy who runs the photography interest group could be the business analyst who can help you with that tough problem on your project. Who knows what solutions some of these weak ties can lead to?

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While I think were starting to cross the chasm with adoption of social business platforms in the enterprise, theres still a great amount of thought we need to put in so these platforms mirror common human behaviour. To overuse a cliche, all work and no play makes Jack a dull boy and perhaps an even duller knowledge worker. The ideas Ive put out on this blogpost dont even cover the tip of the iceberg for this crucial aspect of social business. At ThoughtWorks, we take fun seriously but even we have miles to go with the way were integrating fun into our collaboration platforms. Id love to hear of ideas that you may have in this space - fun means heaps to this company. Comment unabashedly so I can learn from you!

On a sidenote, Im hosting RubyConf India this week and while its quite unrelated to the stuff I blog about Im quite excited to be master of ceremonies for a second time. If you happen to be there by any chance, do say hello. Im sure itll be great to catch up.

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